How to Save Earth from Ecological Disaster

In his book, 2012: The Return of Quetzalcoatl, Daniel Pinchbeck developed the hypothesis that we are undergoing a transition to a new realization of consciousness, which will be embodied by a new fundamental paradigm that takes into account what Carl Jung called "the reality of the psyche," which is to recognize that its contents have a living reality, along with new social, political, and economic systems that mesh with this realization. Pinchbeck sees the rapid evolution of technology as an expression of this unfolding of consciousness. The acceleration of planetary crises can either incite a planetary awakening and a shift into a regenerative planetary culture based on sustainable principles, or a destruction of human civilization in its current form, and perhaps extinction for our species.

In his new book, How Soon Is Now: From Personal Initiation to Global Transformation, Pinchbeck outlines a vision for a mass social movement that will address the ecological mega-crisis that is threatening the future of life on earth. Drawing on extensive research, Pinchbeck presents a compelling argument for the need for change on a global basis. The central thesis is that humanity has unconsciously self-willed ecological catastrophe to bring about a transcendence of our current condition. Covering everything from energy and agriculture, to culture, politics, media and ideology, How Soon Is Now? is ultimately about the nature of the human soul and the future of our current world.